A person with black hair is sitting with their head and arms hanging over the back of a green velvet couch, holding a red high-heeled shoe.

FAST FORWARD PERFECTION, START LATER.

LET'S PLAY

FERAL THREE

FERAL THREE

WELCOME TO FERAL THREE.

A house for you hustlers, brand builders, innovators to get the shortcuts, tools and pocketbooks to take your creations from hidden to seen. A place for golden licks & raw hits.

LET’S ENJOY THIS FERAL JOURNEY OF BRINGING YOUR BRAND CENTRE STAGE TOGETHER.

FAST FORWARD PERFECTION, START LATER.

some Brands & stores We’ve Made Noise With

The word 'ANTHROPOLOGIE' in large black 3D letters on a white background.
A black and white line drawing of a golf club and a golf ball on a tee
Black silhouette of a woman holding a sword, with the text "Fight Like a Girl" beneath and arrows pointing upward.
Benefit San Francisco logo with the word benefit in large black lowercase letters and San Francisco in smaller uppercase letters underneath.

some Brands & stores We’ve Made Noise With

A woman with blonde hair wearing pink sunglasses, a white top, and a pink skirt standing on a cobblestone street. She is holding a phone in her right hand and looking back at the camera. The street has hanging decorations overhead and stone buildings with flower pots along the walls.

A LITTLE BIT FERAL, A LOT GET IT DONE!

HI I’M RACHAEL,

FOR THE LAST DECADE (PLUS A FEW SLIGHTLY FERAL YEARS), I’VE BEEN THE QUIET FORCE BEHIND SOME OF BEAUTY AND WELLNESS’ MOST OBSESSION-WORTHY BRANDS.

I’VE GUIDED VISIONARY FOUNDERS, CREATED CATEGORIES, REBOOTED TIRED BRANDS, AND HELPED PRODUCTS GO FROM HIDDEN TO MUST-HAVE ACROSS THE UK, EUROPE, THE MIDDLE EAST, AND AUSTRALIA.

let's play

YOU KNOW THE KIND OF PEOPLE I WORK WITH I’VE HELPED

The Leap-Taker

The founders ready to go from “good idea” to holy sh*t this is actually happening

THE QUIET TALENT

The creators moving from stuck to seen with a brand that finally reflects their level

The LEGACY BUILDER

The brand builders who want their brand to feel like a movement, not just a product

The Scaling CEO

The CEOs who want clarity, momentum, and someone who actually gets the chaos behind the scenes

HERE’S HOW I HELPED THEM

  • Secure dream placements in the likes of Harrods, Space NK, Fortnum’s, Harvey Nichols, Douglas, Sephora, Olivela, JBC, Four Seasons, St. Regis, Shangri-La, and more.

  • Relaunch brands from scratch - strategy, decks, identity, logistics, creative, campaigns, the works.

  • Close international distributors and retail partnerships.

  • Train luxury spa and retail teams on how to sell with soul, not scripts.

  • Build brands that land press, partnerships, and devoted customers.

  • Navigate the messy, magical middle of building something real

  • Help brands get investment, from pitch, to deck, to story, to number-ready confidence.

ALONGSIDE THIS, I AM ALSO A founder myself.

I’m currently building multiple brands - beauty, fashion, personal care - each one teaching me more about creation, risk, scaling, breaking things, fixing things, and starting again smarter.

FERAL THREE ISN’T THEORY. IT’S LIVED EXPERIENCE.

take a minute to see what I believe about branding

The brands THAT RISE always have the same traits:

  • They own what makes them different - boldly.

  • They move before they feel ready - action creates clarity.

  • They set the tone - they don’t chase trends.

  • They adapt and make things happen.

  • They embrace the feral journey and dig in.

LET’S GET FERAL

If you’re reading this thinking, “This sounds like me… or who I want to be,”

then yes, you’re in the right place.

learn about Our Services

One & done

(The Clarity Consult + Report) A sharp, fast, high-impact deep-dive for founders who want clarity now.

ADVISORY

(Hands-Off, High-Level Strategic Support) Expert direction for founders who don’t need hand-holding, they need a sounding board, smarter decisions and connections.

IN THE TRENCHES

Your most hands-on container, for founders who want a partner, not a consultant. (Done-With-You)

LET'S GET FERAL!

NOT READY TO WORK TOGETHER YET?

THE 3- QUESTION DROP IS A LOW - COMMITMENT WAY TO GET CLARITY.

ASK THREE FOCUSED QUESTIONS ABOUT YOUR BRAND OR BUSINESS. I WILL COME BACK WITH CONSIDERED DIRECTION, NOT TEMPLATES, NOT AUTOMATION.

ENTER THE 3 QUESTION DROP!

CONTACT US

CONTACT US

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Hours:
Depends on how much I like you.

Email:
info@feralthree.com

Not everything needs a call. The 3-Question Drop is for when you need direction, not a deck. Three questions. One considered response. No templates. No automation. No pitch. If you’re building and something’s stuck, circling, or noisy
Who I Am At F3 HQ ✨ I’m Rachael Collins - Brand Builder, Fixer, and Founder behind Feral Three, @smushbabyuk & @blobbiesuk . I’ve spent the last 16 years working with Beauty, Wellness & Lifestyle brands from in clinic to concept
Every founder wants it polished. Truth is, it’s messy first and then some. That’s where the magic is. Your brand won’t be neat. It’ll be magic. ✨🪩 #brand #feral #feralthree #myferalhouse #brandtomarket #jfdi #brandprep #wh
Taking your brand to market is chaos. Scraps of ideas, half-done plans, and multiple tabs open in your head. But clarity doesn’t come in spite of that. It comes through it. That’s the truth of building for me and I believe that&rs
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